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Netflix (NFLX) is considering raising the price of its ad-free plan after the SAG-AFTRA strike concludes, according to the Wall Street Journal. Other streamers such as Warner Bros. Discovery (WBD) and Disney (DIS), have raised the prices of their ad-free tiers. Third Bridge Analyst Jamie Lumley joins Yahoo Finance Live to discuss the latest on Netflix and where the price hikes could start. “On the backs of the writers' strike finishing, whenever the actors' strike finishes, content prices will likely be more expensive,” Lumley says. As Netflix thinks “about their underlying profitability, finding a way to really strengthen their position, price hikes is one way to really do that.” Lumley notes that streamers are finding increased value “in driving people to the ad-supported tiers.” Ad-supported plans for a lot of streamers have not increased in price so “by raising the price on the ad-free, they’re hoping they can drive further traffic there,” Lumley states. For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.

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