Retreat or Breakthrough for Apple?

In the May 28th newsletter, I speculated that Apple (AAPL) may be forming an Inverted Head and Shoulders bottom. APPL did not follow through on the upside. If a breakout above the base had occurred, buying the stock or implementing an appropriate option strategy would not only have made sense, but a good Reward-to-Risk trade.

Instead, AAPL went on to produce what now appears as a well-defined trading range.

AAPL has moved almost straight up, gaining 16.6%, since June 28th when it came off the lower support level. Could this be the start of AAPL's rebound, or will AAPL stay within the consolidation range for a while more?

For a clue, we can look at the recent volume pattern. As AAPL approached the upper part of the trading range, volume fell off.

With every trade you consider, you should ask yourself “how do I increase the probabilities of this trade?” If you can't, the best trade may be ‘no trade'.

With any stock that has formed a well-defined trading range, you should watch how the stock approaches each end of the range. If volume falls off then the stock is not likely to power-through the support or resistance line, at least not yet.

If the stock heads off in the opposite direction, back into the trading range, and especially if volume increases, then it is likely you can find a good Reward-to-Risk trade to play the move to the opposite side of the range.

But if, upon approaching the edge, volume falls off, but the stock does not strongly reverse, it may be setting up to finally break out of the range. The high probability trade then is to exit any bullish positions, such as long stock or bull call spreads, as the stock gets into the upper 10% to 20% of the trading range, and if the stock closes solidly above the range, on increased volume, either re-entering the stock or entering a new bull call spread, with appropriate stop-loss points on the trade, significantly increases the chances of a successful, profitable trade.

Entering a new bullish trade, or holding on to an existing one as the stock nears the top of the trading range, has much less chance of working out. The chance for the stock to rebound downwards is high, until the stock proves itself. Always make the stock prove its strength before committing funds to a position.

We can think about the possibilities and keep our eye on the stock.

AAPL's weekly chart makes the trading range appear as a tight consolidation, from which AAPL should rebound upwards. The weekly Stochastics have already produced a ‘buy signal' from moving up through the 20 level. The two lows while in the trading range form what we may look back on as a ‘W' bottom.

There is a reason why we should watch AAPL closely right now. Apple has a track record of releasing new iPhone models this time of year. The previous releases of iPhone models were all made around the late-June through mid-October timeframes. There have been reports of a new iPhone coming out, and even of ongoing production at Apple-contracted plants in China.

It is estimated that Apple makes $442 profit per iPhone, before corporate expenses (advertising, employees, etc). Apple sells about 25 million iPhones per quarter. If the next version of the iPhone comes out soon, it should affect Apple's Q3 earnings, due to be announced on October 22nd, and the stock may have a good run-up before that in typical anticipation of positive results.

In Seasonal Forecaster newsletters this week I will cover at least 2 option trade strategies to play what should be an extended up-move in the stock, if AAPL closes above the upper resistance level.

Of course, there's much more you need to know and many more stocks you can capitalize upon each and every day.  To find out more, type in

By Gregg Harris, MarketTamer Chief Technical Strategist

Copyright (C) 2013 Stock & Options Training LLC

Unless indicated otherwise, at the time of this writing, the author has no positions in any of the above-mentioned securities.

Gregg Harris is the Chief Technical Strategist at with extensive experience in the financial sector.

Gregg started out as an Engineer and brings a rigorous thinking to his financial research. Gregg's passion for finance resulted in the creation of a real-time quote system and his work has been featured nationally in publications, such as the Investment Guide magazine.

As an avid researcher, Gregg concentrates on leveraging what institutional and big money players are doing to move the market and create seasonal trend patterns. Using custom research tools, Gregg identifies stocks that are optimal for stock and options traders to exploit these trends and find the tailwinds that can propel stocks to levels that are hidden to the average trader.

Related Posts


MarketTamer is not an investment advisor and is not registered with the U.S. Securities and Exchange Commission or the Financial Industry Regulatory Authority. Further, owners, employees, agents or representatives of MarketTamer are not acting as investment advisors and might not be registered with the U.S. Securities and Exchange Commission or the Financial Industry Regulatory.

This company makes no representations or warranties concerning the products, practices or procedures of any company or entity mentioned or recommended in this email, and makes no representations or warranties concerning said company or entity’s compliance with applicable laws and regulations, including, but not limited to, regulations promulgated by the SEC or the CFTC. The sender of this email may receive a portion of the proceeds from the sale of any products or services offered by a company or entity mentioned or recommended in this email. The recipient of this email assumes responsibility for conducting its own due diligence on the aforementioned company or entity and assumes full responsibility, and releases the sender from liability, for any purchase or order made from any company or entity mentioned or recommended in this email.

The content on any of MarketTamer websites, products or communication is for educational purposes only. Nothing in its products, services, or communications shall be construed as a solicitation and/or recommendation to buy or sell a security. Trading stocks, options and other securities involves risk. The risk of loss in trading securities can be substantial. The risk involved with trading stocks, options and other securities is not suitable for all investors. Prior to buying or selling an option, an investor must evaluate his/her own personal financial situation and consider all relevant risk factors. See: Characteristics and Risks of Standardized Options. The educational training program and software services are provided to improve financial understanding.

The information presented in this site is not intended to be used as the sole basis of any investment decisions, nor should it be construed as advice designed to meet the investment needs of any particular investor. Nothing in our research constitutes legal, accounting or tax advice or individually tailored investment advice. Our research is prepared for general circulation and has been prepared without regard to the individual financial circumstances and objectives of persons who receive or obtain access to it. Our research is based on sources that we believe to be reliable. However, we do not make any representation or warranty, expressed or implied, as to the accuracy of our research, the completeness, or correctness or make any guarantee or other promise as to any results that may be obtained from using our research. To the maximum extent permitted by law, neither we, any of our affiliates, nor any other person, shall have any liability whatsoever to any person for any loss or expense, whether direct, indirect, consequential, incidental or otherwise, arising from or relating in any way to any use of or reliance on our research or the information contained therein. Some discussions contain forward looking statements which are based on current expectations and differences can be expected. All of our research, including the estimates, opinions and information contained therein, reflects our judgment as of the publication or other dissemination date of the research and is subject to change without notice. Further, we expressly disclaim any responsibility to update such research. Investing involves substantial risk. Past performance is not a guarantee of future results, and a loss of original capital may occur. No one receiving or accessing our research should make any investment decision without first consulting his or her own personal financial advisor and conducting his or her own research and due diligence, including carefully reviewing any applicable prospectuses, press releases, reports and other public filings of the issuer of any securities being considered. None of the information presented should be construed as an offer to sell or buy any particular security. As always, use your best judgment when investing.